Grace Lever – The Kickstart Project

About the course: 

Think launching a digital product is like trying to throw a surprise party where everyone’s invited, but no one knows the guest of honor (or if there will be cake)? Grace Lever, the self-proclaimed “Launch Queen” who thrives on a good confetti cannon explosion (even if it’s just virtual), throws open the doors to her “Kickstart Project” war room, a place where coffee flows freely and launch timelines are treated like sacred scrolls. She promises to guide you through the exhilarating, terrifying, and often chaotic world of launching a digital product, from that first spark of an idea to the sweet, sweet sound of sales notifications dinging on your phone.

Here’s how joining Grace’s “The Kickstart Project” can supposedly transform you from a launch newbie into a product-launching powerhouse:

  • Stop Dreaming About “Someday,” Start Mapping Out Your Launch Strategy Like a Boss (Who Celebrates Milestones with Confetti Cannons, Obviously): This isn’t about throwing spaghetti at the wall and hoping something sticks (unless we’re talking about a metaphor for brainstorming, then, by all means, get messy). Grace promises to teach you how to validate your product idea, identify your target audience, and craft an irresistible offer that has people throwing their credit cards at their screens.
  • Unlock the Secrets of Pre-Launch Buzz Building, Transform Your Audience into an Army of Raving Fans (Who Will Gladly Hit “Buy Now” When the Time is Right): Grace reveals her battle-tested strategies for creating a pre-launch frenzy that would make Taylor Swift’s marketing team jealous. You’ll learn how to leverage social media, email marketing, and good old-fashioned word-of-mouth to build anticipation and prime your audience for a launch that breaks the internet (or at least your corner of it).
  • Master the Art of Launch Day Magic (and Logistics), Create a Seamless and Stress-Free Experience for You and Your Customers: This isn’t about pulling an all-nighter, fueled by coffee and sheer panic, as you watch your sales page crash and burn. Grace emphasizes the importance of planning, preparation, and having systems in place to handle the technical and logistical aspects of your launch, so you can focus on what matters most: celebrating your success (and maybe taking a well-deserved nap).
  • Join Grace’s Tribe of Launch Mavericks, Network with Like-Minded Entrepreneurs Who Understand the Thrill (and the Occasional Meltdown) of Launching Something New: This program isn’t just about learning launch tactics. Grace emphasizes the importance of surrounding yourself with a supportive community of entrepreneurs who can offer encouragement, share resources, and pop the virtual champagne with you when you hit your launch goals.

And, you guessed it, TurboCourses supposedly offers a VIP pass to Grace’s launch party, giving you access to her launch expertise without needing a six-figure launch budget (though a healthy supply of confetti is always encouraged).

But before you hit “launch” on that confetti cannon, a word of caution: Launching a successful digital product takes hard work, dedication, and a willingness to embrace the unpredictable nature of, well, launching something new into the world. Treat Grace’s program as your launchpad, but be prepared to adjust your trajectory mid-flight, navigate unexpected turbulence, and celebrate your wins (no matter how big or small). The world of digital product launches awaits, are you ready for takeoff?

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